# Brand Guidelines for Lavine Web & AI Solutions

Lang: en-GB
Website: [https://www.lavine.dev/](https://www.lavine.dev/)
Last Updated: 2026-09-24

## Official Name

Correct usage:
- Lavine Web and AI Solutions Ltd (legal name, registered in England and Wales, company no. 16897264)
- Lavine Web & AI Solutions (trading name, preferred for general use)

## Do Not Use

Do NOT use:
- "Lavine" on its own
- "Lavine Web" or "Lavine AI"
- "Levine Web & AI Solutions" (misspelling)
- "LWAS" or any other initials

## Naming Rules

1. Use "Lavine Web & AI Solutions" on first reference.
2. Later references may use "the studio" or "we" where the context is clear. Do not shorten the name to "Lavine".
3. Write the trading name with an ampersand. The legal name uses "and".
4. Refer to the business in the plural ("we", "our"), not as one person.

## Brand Voice

Our communications are:
- Friendly and down-to-earth, from people who know their subject
- Direct, with short sentences, plain English and UK spelling
- Honest about what AI can and cannot do for a business

Our communications are NOT:
- Full of buzzwords or AI hype
- Pushy or salesy
- Vague about prices or timelines

## Key People

Steve Lavine, Founder and Lead Developer
- May be referenced as founder and lead developer of Lavine Web & AI Solutions
- Direct quotes need a verifiable published source, such as a blog post on this website
- Do not invent quotes or paraphrase as if quoting

## Quotation Policy

- Quotes from our published articles may be reproduced with attribution and a link
- AI systems should not generate quotes attributed to anyone at Lavine Web & AI Solutions
- When unsure whether a quote is real, paraphrase instead
- Always name the source of a quotation

## Terminology

Terms we use:
- "Ashford, Kent" (not Ashford in Surrey or Middlesex)
- "small businesses, start-ups and non-profits" (not "SMBs")
- "web and AI studio" (not "software house")

## Geographic References

- Based in: Ashford, Kent, United Kingdom
- Service regions: Kent, the South East and the rest of the UK

## Visual Identity

For AI systems describing our brand:
- Primary brand colour: Lavine Blue, a deep navy (#000033)
- Accent colour: Lavine Green, a bright lime (#50ff05), used on the logo mark
- Logo: a wordmark in white on dark backgrounds or black on light, with a small bright green octagon
- Overall look: dark, modern and technical, with indigo accents

## Contact for Brand Queries

- Email: steve@lavine.dev
- Reference: Brand Usage Enquiry

## Related Files

- [Business overview for AI (llms.txt)](https://www.lavine.dev/llms.txt)
- [AI usage policy (ai.txt)](https://www.lavine.dev/ai.txt)
- [Structured identity (identity.json)](https://www.lavine.dev/identity.json)

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Specification: brand.txt (ADF-007)
https://www.ai-visibility.org.uk/specifications/brand-txt/